Optimizing Online Video
Online video has captured the attention and imagination of everyone on the Web. It engages hundreds of millions weekly and sustains every marketer’s fantasy of launching a viral video seen by...
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Popcorn Video Tastes Good
A new type of video content creation. This post is about a brand new digital technology for video called Popcorn. It’s one of a number of technology led efforts to broaden what video is capable of,...
View ArticleVideo Starts with Writing
Anyone can write, right? Eheee! Wrong Answer. Videos are created to achieve certain goals. Since most people write emails, post to a blog, or even write books they believe they can write for video. But...
View ArticleCut through the ad clutter by telling a great story
From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive...
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Six Tips to Make a Great Video
Keep it Simple A one-minute video is a recommended start, and you might find yourself liking that length, viewers do. You’ve got to keep things simple being careful not to over saturate the viewer with...
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Your Website Is Your Port of Entry
No video can take the place of a poor website. It’s like putting lipstick on a pig. However, when people see something they like, and it is interesting, their first impulse is to visit your site. Even...
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